BMW and PSA Peugeot Citroën Form Joint Venture to Produce Hybrid Components

Already partners in developing 4-cylinder petrol engines, BMW and PSA Peugeot Citroën have decided to set up 50-50 equity joint venture named the BMW Peugeot Citroën Electrification, which will primarily focus on developing hybrid components. Sharing the cost of research and development as well as production and component purchasing, the two companies expect to achieve significant economies of scale.

The hybrid components in question include battery packs, E-machines, generators, power electronics and chargers, alongside the necessary software to operate them that will also be jointly developed. The new technologies will be used by the two automakers for their upcoming electric vehicles and could be sold to other companies as well.

The joint venture is expected to be fully operational in the second quarter of 2011 and it’s estimated that the first series production hybrid components will arrive in 2014.

“This cooperative venture will enable us to achieve significant economies of scale in the field of electrification. It also represents an important step on the road to sustainable mobility”, said Norbert Reithofer, Chairman of the Board of Management of BMW AG.

“With this joint venture, we are sure to develop and expand our expertise and to build a European leader in the field of automotive hybrid innovation”, noted Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroën.

By Csaba Daradics

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VIDEO: Audi Says Goodbye to 'Old Luxury' with Super Bowl Ads

As you may have guessed, this year's edition of the Super Bowl football extravaganza will be jam-packed with automotive advertisements. Following the 2012 VW Passat and Beetle TV spots we showed you earlier today, we now bring you two teaser commercials from Audi, both centered around the 'Goodbye to Old Luxury' campaign for the new A8 limo. Click past the jump to watch for yourself.

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Cadillac CTS-V Range gains New Black Diamond Editions

Porsche isn't the only automaker launching limited edition versions of its cars built around a black-color theme these days as Cadillac has also jumped on the bandwagon by introducing its own special series for the CTS-V range. The Black Diamond Edition, available in the CTS-V Sedan, Coupe and Wagon models, will hit Cadillac showrooms in March.

The most prominent feature of the Black Diamond Edition models is an exclusive tri-coat paint called -you guessed it- “Black Diamond.” In an automotive first, the paint makes use of JDSU’s proprietary SpectraFlair pigment. According to the Detroit automaker, the SpectraFlair pigment in Black Diamond uses aluminum flakes encapsulated in a glass-like substance called magnesium fluoride. The result is said to be "a diamond-like sparkle as light hits the surface from different angles".

“The CTS-V Black Diamond Edition is like a finely crafted, tailored tuxedo,” said Michelle Killen, Cadillac exterior paint designer. “The base color may be a simple black, but the details and richness of the material set it apart.”

In addition to the unique exterior finish, the CTS-V Black Diamond edition models also get Satin Graphite 19-inch wheels, yellow Brembo brake calipers with six-piston units at the front and four at the back, Recaro seats covered in French-stitched leather and microfiber suede inserts in the center sections of the cushions and seatback, plus Midnight Sapele wood trim.

Prices including destination charges start at $69,190 for the manual and $70,490 for the automatic versions of the CTS-V, or a $4,850 premium over the CTS-V base price.

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Alfa Romeo Rumored [Again] to be Planning a KTM X-Bow-based Sports Car

At this year’s Geneva Motor Show, Alfa Romeo may take the audience by surprise with a lightweight, mid-engine and rear-wheel drive coupe concept that will eventually become the Italian maker’s next affordable halo car, reportedly named 4C GTA.

According to an Automotive News Europe [ANE] report, a Fiat spokesman has confirmed that development is underway, however the Geneva debut is uncertain due to “delays in the concept model construction”.

The brand’s last affordable rear-wheel drive model was the “Classic Spider”, which was discontinued in 1994, leaving a gap that was never filled by Alfa Romeo. True, the limited run 8C Competizione, built between 2007 and 2008, was an impressive car, but with a price tag of over €200,000 (US $276,160) it was simply too expensive for the average Alfa buyer.

The new model is said to go on sale in Europe by late 2012 with a base price of €40,000 (or about US $55,244). According to inside sources, Alfa plans to build up to 25,000 units by the end of 2017. If true, the 4C GTA could also make it to the States, but nothing’s final yet.

The role of the 4C GTA is clear: it’s expected to attract customers to the firm's showrooms, where the upcoming 159 replacement and the brand’s first SUV model should convince them to sign on the dotted line.

Sources stated it will be styled by Alfa’s own design center in Turin and that the “rakish, very compact and extremely low two-seat coupe” will make use of modified version of the KTM X-Bow platform, originally engineered by Italy’s Dallara Automobili for the Austrian motorcycle maker. Power is said to come from the Giulietta’s 1.8-liter turbocharged four-cylinder engine, expected to deliver over 250HP.

Let’s that just hope that if the 4C GTA rumors turn out to be real, the sports car will be instantly recognizable as a true Alfa Romeo and not a rebadged X-Bow.

By Csaba Daradics

Source: ANE

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