Google Rolling Into Auto Industry Through Maps

Google is making its way into the automotive industry in several deals. One could require the Mountain View, Calif. search engine to work more closely with rival Microsoft.

Ford plans to add Google Maps to its Sync in-car communications platform, available by June, on all 2010 and 2010 models equipped with the Sync system, powered by Microsoft software. The latest Send to Sync features allows drivers to send destinations over Bluetooth in Google Maps to their cars through an app called Sync Traffic, Directions, and Information.

But Ford isn't the only automaker giving Google deeper integration into their cars. OnStar subscribers now have an option to search for and identify destinations using Google Maps, and send them to the Turn-by-Turn Navigation Service in their vehicles. The feature becomes available later this month on all GM vehicles beginning with the 2006 model year. It integrates with OnStar Destination Download to send destinations directly to the vehicle's screen-based navigation system.

The deal expands on Google's relationship with OnStar and the automotive industry announced in May. The two unveiled mapping and navigation features on the Android platform for the Chevrolet Volt electric vehicle. From the map screen, owners can use Google search by voice to locate a destination with their Android handset, and see where that destination is relation to car.

Posted in: Google auto maps