Friday, September 10, 2010

Porsche Sells more than 22,000 Panamera Sedans in its First Year of Production


Say what you want about the new Panamera, but the premium sports saloon is selling like beer at Oktoberfest. Within the first year of production, Porsche sold 22, 518 copies of the Panamera sports saloon globally, with 2,530 vehicles in Germany alone. While the Stuttgart-based automaker did not break down country-specific sales numbers, oddly enough, it released some data on city-specific sales.

In North America, which is traditionally Porsche's most significant sales market, the company sold 890 Panamera saloons in Los Angeles and 760 in New York. In Asia, 300 vehicles were delivered to Hong Kong this past year, while 223 examples made their way to Tokyo and another 188 to Shanghai. In other cities across the globe, Porsche sold 285 Panameras in Dubai, 203 in Moscow, 206 in Munich, 117 in Hamburg and 108 in Berlin.

"Our corporate strategy of value-oriented growth has proven itself to be a successful model: With the Panamera, Porsche has clearly positioned itself with the sportiest automobile in the high-end and luxury-class market and achieves already a 13 per-cent share of its segment today", said Bernhard Maier, Member of the Management Board for Sales and Marketing.

Currently, Porsche offers five variants of its sports saloon, including the Panamera and Panamera 4 with a 300HP V6, the Panamera S and Panamera 4S with a 400 HP V8, and the flagship Turbo model with a 500 HP V8.

Leading the charts with 9,394 vehicles delivered, is the Panamera 4S, followed by the Turbo (6,171 vehicles) and the Panamera S (4,563 vehicles). However, the six-cylinder Panamera, which was introduced into the market only a few weeks ago, is quickly catching up having already found 2,390 new owners.



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